Hello there!

My name is Rochelle, I am an Art Director, motion and digital designer. I have worked as a designer for over 20 years. Working on branding and design for companies such as Paramount ANZ, Foxtel, Channel 10, Nickelodeon, & MTV. I am skilled in motion design, digital, print and art direction. As a creative, I specialise in brand identity through design and creative thinking. My art direction, design and creative thinking communicate a brand's message. I have a keen eye for detail, and I can lead a project from design briefs to delivery across many mediums. I would love to hear from you about any design or freelance opportunities.

Skills

Art Direction, creative direction, team leadership, stakeholder management, Design, Branding, Concepting, Motion Design, Graphic design, Digital Design, Art Direction, Print & Social Media Design.

Software

Adobe Photoshop, Adobe After Effects, Adobe Illustrator,  Adobe Indesign, Adobe Premiere Pro  & Figma.

DIGITAL TAKEOVERS - DESIGN & ART DIRECTION
nick

nick
10 Digital takeover

10 Digital takeover
Pluto TV Takeover

Pluto TV Takeover
Fresh Faces takeover

Fresh Faces takeover
Paramount Takeover

Paramount Takeover
UpClose Takeover

UpClose Takeover

MOVA BRANDING - DESIGN, CONCEPTS & ART DIRECTION

large logo.png
Art direction, logo and branding design for travel money company
A graphic showcasing the MOYA font family with various weight styles, test characters, and the alphabet, set against a dark blue background.
A woman holding a baby and a young girl walking on a sandy beach by a turquoise lake surrounded by mountains.
People sitting on a blanket on a beach in front of a light blue off-road vehicle, with some people sitting on the vehicle's roof, enjoying outdoor activity.
A person wearing a yellow jacket and backpack walking across a suspension bridge over a wooded area.
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I’M A CELEB x MACCAS BRANDING COLAB CONCEPT - DESIGN & ART DIRECTION

A collage features plants, a snake, ostrich, dog, kangaroo, a McDonald's logo, and text that reads 'I'm a celebrity, get me out of here!', with vibrant yellow, green, and blue colors.
A colorful advertisement with tropical plants, stating 'I'm a celebrity, get me out of here! Contestant reveal brought to you by McDonald's.'
A woman wearing a beige wide-brimmed hat and navy blue shirt, standing outdoors among greenery, with a surprised expression and hand near her mouth.
A woman wearing a beige wide-brim hat, red vest, and navy shirt, standing outdoors among green bushes, with her hands near her face in surprise, on a promotional poster for Mel Buttle, a comedian.
Poster featuring Travis Varcoe, an AFL player, wearing a beige jacket over a red shirt, standing among bushes with the McDonald's logo on the bottom left and a green circle with a white number 10 on the bottom right.

MOTION DESIGN - MOTION, DESIGN, CONCEPT & ART DIRECTION

FITNESS FIRST CAMPAIGNS OOH & SOCIAL - DESIGN, CONCEPTS & ART DIRECTION

Multiple fitness advertisements featuring diverse individuals working out and promoting gym training across two billboard displays on a city street.
Fitness First promotional poster emphasizing working out anywhere with slogans such as "Sweat locally, flex anywhere," and encouraging training in more than one gym. The poster is black with red accents and features a QR code, the Fitness First logo,
Red poster with bold white text that reads, "SWEAT LOCALLY, FLEX ANYWHERE." Smaller white text below says, "TRAIN IN MORE THAN ONE GYM." Contains black geometric shapes and a QR code at the bottom left corner. The Fitness First logo is at the bottom
Fitness advertisement promoting free Fridays and Saturdays in January with women exercising on mats in a gym.
Promotion for a fitness event featuring a black background with red and white text, encouraging people to join in celebrating 'ONE' with free training on Fridays and Saturdays in January, with the Fitness First logo at the bottom.
Promotional poster for Fitness First gym offering 6 weeks free membership and no join fee.
Digital graphic promoting a free pass from Fitness First, with red and white text on a black background, including red striped accents.
Red and black card with white text reading 'FREE PASS' and the Fitness First logo in the bottom right corner.
A fitness center promotional offer displaying 20% off, 28 days free, and no join fee at Fitness First.
A woman practicing yoga in a fitness studio with other individuals in the background, promoting a free pass for Fitness First.
Fitness First promotional poster highlighting a six-week free trial with no join fee, on a red background with the Fitness First logo at the bottom right.

GOODLIFE SOCIAL REFRESH - DESIGN, CONCEPTS & ART DIRECTION

Collection of promotional banners and labels for Goodlife Health Clubs offering 20% off, free 28-day trial, and membership join bonus.
Gym dumbbells on a rack with overlaid promotional text offering 20% off and $0 join at Goodlife Health Clubs.
A Black Friday promotion poster from Goodlife Health Clubs offering 28 days free membership and no join fee.
Digital poster advertising a gym membership offer with 28 days free and a $0 join fee, for Goodlife Health Clubs.
A promotional digital poster from Goodlife Health Clubs offering 20% off, plus 28 days free, and no joining fee.
A promotional graphic for Goodlife Health Clubs advertising a 28-day free trial plus zero joining fee.

ZAP PAID SOCIAL REFRESH - DESIGN, CONCEPTS & ART DIRECTION

Red and white advertisement poster with bold black and red text stating "EOFY SALE" repeatedly, logo of Zap Fitness 24/7 in the bottom right corner, and small text at the bottom indicating terms and conditions.
A promotional poster for a gym open week event from March 24 to 30 featuring two men doing push-ups with dumbbells in a gym, with kettlebells and exercise equipment in the background, and a red banner with white text announcing the event and the gym
Promotion poster for Zap Fitness offering $0 join fee and 2 weeks free trial.
A man holding a large black tire at a gym with a red background. Text overlay states '$0 JOIN FEE + 2 Weeks free' and 'zap FITNESS 24/7' logo.
A person lifting a barbell in a gym with a 'Black Friday Sale' advertisement overlay, promoting 6 weeks free at Zap Fitness.
Promotional fitness sign with a red background advertising $0 join fee plus 2 weeks free at Zap Fitness, with small print about terms and conditions.
Mobile app interface displaying coffee cup designs, options to choose design and size, with a central logo that says 'CoffeeMock' on a pink gradient background.
Mobile phone screen showing a coffee cup design selection interface with six colorful, patterned coffee cups and a button to proceed.
A digital mockup of a coffee cup with abstract black, pink, and white patterns, on a pink background with the text 'CoffeeMock' and options to choose small, medium, or large sizes.
A mobile app screen showing a coffee purchase mockup with a large coffee cup and a total of 300 dollars, options for more coffee cups, and buttons for continuing to delivery and navigation.
Mobile app screen for a coffee delivery service called CoffeeMock, showing delivery details form fields for name, address, and payment details with navigation arrows at the bottom.
A mobile payment app screen with a mock credit card titled "CoffeeMock." Showing payment details for John Smith's Visa card, including card number, expiry date, and CVC, along with a payment amount of $300 and a confirm button.

SAY HELLO!

roch@thisisroch.com.au
0406 350 715

Brisbane, QLD 4060